G7 is a luxury jewelry store located in the iconic Seybold Jewelry Building in Downtown Miami. The challenge was to design a space that would both elevate the jewelry on display and allow customers to move through the store with ease, all while keeping the owner’s wholesale operations discreetly tucked away at the back. To meet this goal, every showcase was custom-designed to meet the store’s specific needs—combining ample storage with a seamless aesthetic. The overall look blends modern elegance with refined simplicity, allowing the jewelry to take center stage. Lighting played a central role in the design. A mix of LED and recessed lighting was used to draw attention to key displays, while natural light was incorporated to make the store feel bright, open, and welcoming. The layout was carefully planned to create a natural flow. Displays were placed to guide customers through the space without feeling crowded or overwhelmed. The retail area sits at the front, while the wholesale section remains hidden yet accessible—preserving both function and experience.